Is your sales team up-to-date on the latest technology? New technology is changing the way sales are made, and recent research has shown that companies who embrace new technology tools are more profitable than those who do not. Old technology solutions (such as laptops) may still work great in the office, but how are they faring with your sales team on the road? Is your sales team able to access everything they need when they are with a customer? Probably not. In order to be effectively prepared out on the road, your sales team needs an updated technology solution designed to improve productivity and – ultimately – profitability.
Sales teams have often complained of the challenges they meet out in the field: no access to a company’s digital catalog, no way of viewing the status of a customer’s order, no streamlined way of entering customer information into the company’s ERP system, etc. In order to do their job effectively, sales teams need a mobile solution that could access the information they need while out in the field. The emergence of the tablet and mobile phone has drastically changed this scene. Tablet-based applications, unlike laptops and other solutions, are designed to allow users to quickly pull up the information they need for a sales presentation. These mobile applications offer sales teams everything they need in a mobile sales “tool kit” – including product brochures, product and service pricing, statistics, videos, technical information, order status visibility, customer management functions, and tools for creating proposals, quotes and contracts.
When sales teams use mobile applications on the road, they have everything they need in the palm of their hand – or in their mobile device. Mobile business applications are not a one-size-fits-all solution, making them ideal for sales teams. Mobile applications can be easily customized to meet the specific needs of a sales teams at a fraction of the price and time it would take to create a solution from the ground up. Mobile sales applications are also visually appealing and user-friendly, meaning anyone on your sales team can master the use of the mobile application. When your entire sales team is using the mobile sales application on the road, you gain a consistency in regard to how your products and services are presented. Rather than requiring your individual sales team members come up with a presentation on their own, mobile sales applications have presentations built into the device in the form of product videos and images that illustrate a product’s features. This gives customers a clear idea of what they will be getting with the product and allows your sales team to focus on the sale (rather than presentation).
Another advantage of using mobile sales applications in the field is it eliminates the lag in response time between customers and your sales team. On-the-road sales teams can now reach customers anytime and anywhere (and the same goes for customers reaching the sales team). Because mobile sales applications allow users to receive information in real-time, sales representatives can take action on updated information, giving your company a competitive edge in the marketplace.
The most important feature, however, of the mobile sales application is its ability to improve productivity. Sales teams will spend less time on administrative tasks and more time out in the field talking to current and prospective customers. Mobile applications help them get the job done and do it well. Mobile sales applications also help companies save on printing and mailing costs. Since product collateral is presented digitally, companies do not have to spend a vast amount of money printing and mailing product information to prospective customers.
According to a recent Yankee Group survey, “Anywhere Enterprise – Large: U.S. Mobility and Applications Survey”, businesses can realize the following advantages from mobile sales applications:[gearlist]
- Increased win rates: 26%
- Increased field selling time: 28%
- Increased forecast accuracy: 25%
- Eliminated redundant activities: 27%
- Reduced sales call costs: 25%
- Decreased administrative time: 24%
The increased power and capabilities of mobile devices is changing the way companies do business out in the field. If your sales team is still carrying around slick product brochure and information print-outs, now is the time to try something new. Our Scanco Sales mobile sales application is designed with your sales team in mind. This Sage 100 remote sales (formerly MAS 90 remote sales and MAS 200 remote sales) application gives your team access to everything they on the road, including real-time visibility into the warehouse and customer orders, as well as access to customer information fields in your company’s Sage 100 ERP system.
With the right tools at your disposal, you can begin closing more deals and increasing sales today. Contact our Sage 100 ERP experts to learn more about how our Sage 100 remote sales (formerly MAS 90 mobile sales and MAS 200 mobile sales) application can lead you to greater productivity and profitability.
Are your sales teams currently using mobile applications out in the field? Are they positively affecting your company’s bottom line? We’d love to hear more about your experiences! Leave a comment in the comment box below this post to share your unique experience using mobile sales applications. And if you are using our Sage 100 mobile sales application, let us know how it is helping you reach new levels of success!