Four years ago, iPhones, iPads, and Android devices were just beginning to make an entrance in the business world. Today, they have become a staple in the office. BYOD (bring your own device) is booming in many industries, and experts only predict this trend to continue. As more and more businesses go the mobile route, it’s important to know and understand your company’s own mobile strategy. How are your employees using mobile devices? Are you purposeful in your approach? Is there room for improvement? These are all good questions, and they can provide you with crucial insight into your company’s mobile habits.
While it’s important to investigate the mobile strategies in every area of the organization, you should begin with the sales department. Sales was one of the first departments to implement mobile devices in the workplace and – to this day – still functions highly in the area of mobility. Mobile should be a strategic priority; however, many companies implement mobility in the workforce haphazardly, resulting in sales teams missing the mark, high amounts of inefficiency, wasted time, and constant IT issues.
If you are looking to improve your mobile strategy in the sales department, you need to consider realigning your mobile sales goals and working with your sales team. Talk to them about the benefits and challenges of having gone mobile. Do they have any suggestions for improvement? Take a look at your company’s numbers and attempt to align them with trends you’ve observed in the workplace – is mobile helping you or hindering you? It’s important to find out how your team is currently using their mobile devices in the workplace so you can focus your efforts on improvement.
We’ve created four tips designed to help you improve your mobile sales strategy so mobile becomes a success rather than a hindrance:
- Make sure there is purpose in your mobile strategy.
Simply providing your sales team with iPhones and iPads is not going to accomplish anything. You need to give them a purpose for it to add true value to the sales process. Make sure they understand how to use their mobile devices to strengthen their sales. Equip all mobile devices with email access (we recommend doing this via the native email app that comes with the device), and load the necessary sales tool (brochures, product information, etc.) directly onto the device for their convenience.Your sales team should also have access to your company’s ERP system so they can place orders, update customer information, and view order status directly from their mobile phones or tablets. If you aren’t equipping your sales team with the tools they need to succeed, your mobile efforts will be for naught. If there’s no purpose (or capability) behind it, you might as well have just given your sales team another tool for distraction.
- Create a mobile culture within your company.
Let’s face it, access to mobile devices changes your behavior. People have come to rely on their smartphones for everyday tasks and will even drive back home to retrieve it if it was left behind. Now that your sales team has unlimited, anytime, anywhere access to your company’s data, it’s important to take a fresh look at your sales and customer service processes. Does your company embrace mobile at all levels? Have you established a mobile culture, or is mobility limited to your sales team?
- Listen to your sales team and implement the necessary changes.
Your sales teams are the ones who use the devices every day, so make sure you listen to them when they have something to say about your company’s mobile strategy. Keep a close eye on how your sales team is using (or not using) the mobile sales tools you have given them. Listen to their suggestions (you know they have them), and respond quickly. In the mobile world, response time is almost immediate. Try to give your sales team the same courtesy.
- Use mobile sales apps.
We cannot stress the importance of mobile sales apps. They will provide your sales team with the tools they need to close sales, take orders, and update customer information. If your team is not using mobile sales apps, you are wasting the potential of going mobile. We’ve create a mobile sales application designed to help your sales team use their mobile devices effectively – Scanco Sales. Scanco Sales was our first Sage 100 mobile sales (formerly MAS 90 / MAS 200) and Sage 500 mobile sales (formerly MAS 500) application and is continuing to transform sales departments all around the country. If you are interested in learning more about this Sage 100 mobile sales application, contact our mobile experts today. They can provide you with unique mobile strategies and help you create a more mobile culture in the workplace.
Has your company embraced mobile? If so, how are your employees using mobile devices in the workplace? If not, what are your hesitations regarding going mobile?