Are you looking for strategies to improve customer retention in 2017? When you integrate your Sage 100 ERP with mobile sales apps, you have a wealth of customer data that can be used to encourage repeat sales as well as boost loyalty among your customers. The following three retention strategies can be implemented using Scanco Sales and achieve great results.
- Build a VIP system: You may know which of your customers are VIPs or you may need the help of your sales database to identify them. Establish criteria for your VIPs, whether it’s sales volume or frequency. Then think of ways to reward them for their patronage. Perhaps expedited shipping, free shipping, or a bonus may be a great way to reward them. Use your Scanco Sales app to communicate your thanks for their business and be sure to let them know you appreciate them.
- Personalize follow ups: Personalize follow-up communications with customers. Personalization goes beyond using their name in the salutation field. Use the information contained in the ERP system to reference previous orders and check on their satisfaction with their orders, to inquire whether a problem was resolved to their satisfaction, or simply to ask about their business needs in the next quarter. The more you can personalize your interactions with your customers, the better they respond and the more likely you are to keep their business.
- Scheduling sales calls: Use your Scanco Sales system to schedule sales calls, training calls, and check in calls with your customers. Record the information and make it a point to connect with valued customers at least quarterly, if not sooner. Include notes about each visit so that if someone else connects with them, they’ll have more information to prepare them for a successful visit.
Retaining existing customers and ensuring their continued satisfaction helps you build your business. With a base of happy customers, you can then continually expand and add more while maintaining a profitable business. Using your Sage 100 mobile sales app to boost retention rates is a smart business practice that will help you increase revenues.